Research Into Magazine Articles.

When looking at Magazine articles revolving around artist. I immediately thought of Chance The Rapper. In growing in popularity, I thought he'd be a very good idea to analyse. Especially with his group, hip-hop collective turned brand turned movement 'The Social Experiment.' You can see that it is a recurring theme in his appearance particularly talking about in his spread in GQ magazine.
Chance the Rapper GQ article:
http://www.gq.com/story/chance-the-rapper


The Social Experiment.
Chance the Rapper is the head of the group he calls 'The Social Experiment.' a hip-hop collective focused on reviving the real message behind hip-hop. By placing a bit of effort such as theatrics back into the genre's live performance.

The idea behind this is to have a generation who'd rather snap chat and Instagram all of their experiences i.e. concerts to now live in the moment and create something that cannot be recreated so that every experience is never the same.

This ideology took a turn. What once was a group name turned into a movement. Promoting a message of positivity and challenging young black youths to go against the social construction of how they should act and do something productive with Chancelor Bennett (Chance the Rapper) himself only being 22 years old.

With this movement becoming very popular a brand followed. With merchandise such as jackets, jumpers and hats being produced 'The Social Experiment' become somewhat of a motif for Bennett. Wearing the hat on the cover of magazines and in magazine spreads. To then wearing when preforming. Leading to and increase of interest in his new concept.

Bennett performing in his hometown Chicago.

Bennett on the cover of Chicago.












Magazine spread in GQ Magazine.











As you can see the common theme is 'The Social Experiment.' logo on the hat. I want to do something similar with my products. showing that my artist stands for something.